IMPROVE YOUR DEALERSHIP OPERATIONS WITH AWESOME ASSESSMENT TOOL

It is easier to become successful or get close to perfection when you have a means of measuring your success or progress by means of an assessment to keep you on your toes. Within every department in the automotive dealerships success is a non-negotiable expectation from every department mostly including the sales department. With a successful sales team a dealership can be called successful because a dealership is all about cutting deals especially those that spell profit for the dealership.

Knowing how crucial a good sales operation is to your dealership what do you say to an assessment tool that quantifies and compares your sales actions against the industry’s best practices?  The assessment tool has been welcomed by many dealerships in the automotive industry and it is easy to see why. It allows you to monitor closely your personal assessment, dealership processes assessments, management personnel assessment and used department detail. The capability of the tool is showcased in the following subtitles.

PERSONNEL ASSESSMENT

Start Up Business Rocket Ship Graphic Concept
Start Up Business Rocket Ship Graphic Concept

1.1 BRAND VALUES
1.2 PERSONAL ATTRIBUTES
1.3 SALES APTITUDE
1.4 KNOWLEDGE VERSUS EXECUTION
1.5 GAP ANALYSIS
1.6 RECOMMENDATIONS / ACTION PLAN

DEALERSHIP PROCESSES ASSESSMENT

2.1 RECRUITING / HIRING / ORIENTATION
2.2 REMUNERATION / INCENTIVES
2.3 ON-GOING SKILL DEVELOPMENT
2.4 COACHING PROCESS
2.5 GOAL SETTING
2.6 SALES CYCLE DOCUMENTATION
2.7 TRACKING AND ACCOUNTABILITY
2.8 CRM PROCESSES / UTILIZATION
2.9 CLIENT SATISFACTION METRICS
2.10 INTERDEPARTMENTAL TEAMWORK
2.11 USED CAR APPRAISAL
2.12 MANAGEMENT STRUCTURE / RESPONSIBILITIES / REPORTING
2.13 SALES DEPARTMENT HUMAN RESOURCES
2.14 DEALERSHIP APPEARANCE / HOUSEKEEPING
2.15 MANAGEMENT INVOLVEMENT SALESPEOPLE / CLIENTS
2.16 GAP ANALYSIS
2.17 RECOMMENDATIONS / ACTION PLAN

MANAGEMENT PERSONNEL ASSESSMENT

3.1 PERSONAL ASSESSMENT
3.2 SALES PROCESS PHILOSOPHIES
3.3 COACHING / TRAINING / LEADERSHIP
3.4 SALES MEETINGS
3.5 COACHING STRUCTURE / CONTENT / FREQUENCY
3.6 BRAND VOLUME / MARKET SHARE EXPECTATIONS
3.7 COMMUNICATION SKILLS
3.8 STAFF PERFORMANCE EVALUATION
3.9 BUILDING A HIGH PERFORMANCE TEAM
3.10 GAP ANALYSIS
3.11 RECOMMENDATIONS / ACTION PLAN

USED DEPARTMENT DETAIL

4.1 DEPARTMENT SALES MANAGEMENT
4.2 REMUNERATION / INCENTIVES
4.3 ON-GOING SKILL DEVELOPMENT
4.4 COACHING PROCESS
4.5 GOAL SETTING
4.6 SALES CYCLE DOCUMENTATION
4.7 TRACKING AND ACCOUNTABILITY
4.8 VEHICLE ACQUISITION
4.9 INVENTORY MANAGEMENT
4.10 CAPITAL UTILIZATION
4.11 RETAIL & MERCHANDIZING
4.12 MANAGEMENT STRUCTURE / RESPONSIBILITIES / REPORTING
4.14 EXTERNAL FACTORS
4.15 MANAGEMENT TOOLS / PRACTICES
4.16 GAP ANALYSIS

With the long list of assessments the tool is capable of taking care of, the assessment tool should not be an option if you have a dealership and you wish to keep improving so that you will stand a chance to carve a name for your dealership in the highly competitive industry. Going about your business without any form of an assessment is like taking tests in school without seeing the test scores, you will be lost. Assessment is how you can spot areas of your dealership that need a little more effort, and like you know already identifying the problem is first and key to resolving a problem.